Will the Jeep-based SUV Turn Maserati into the New Porsche?

[The above photo is an independent rendering, not the actual Maserati SUV Concept]

Most Italian sports car lovers believe a Jeep-based Maserati SUV will be a disgrace to the company's history, while pragmatists and analysts alike that it is a possible way to revitalize the brand. And those who remember our recent story concerning the soon to be launched Maserati SUV can strike the word “rumor” from the title.

Sources from within the company confirmed today that the Italian company will indeed launch a Jeep Grand Cherokee-based SUV concept at the Frankfurt Motor Show next month. What’s more, the same insiders said that the luxury SUV will be manufactured not at Modena, like all other sports cars bearing the trident badge, but at Chrysler’s Jefferson North plant in Detroit.

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Rumors: Maserati to Show Jeep-Based SUV Concept in Frankfurt, Preparing Chrysler-Based Sports Sedans

The Fiat Group is getting ready to take its alliance with Chrysler to the next level with the presentation of three new models including an SUV and two luxury sports sedans, all using key technology and components from the Chrysler Group's lineup, according to a report from Autonews.

First up is the long-rumored Maserati SUV model, which is said to be previewed by a concept study (not to be confused with the independent design rendering by Andrey Trofimchuk that is pictured in this article) at the upcoming 2011 Frankfurt Motor Show in September, before landing in showrooms in 2013.

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