Not content with being China's largest foreign automaker, General Motors hopes to further increase its sales in the country with its newly launched low-cost Baojun brand, which the Detroit automaker developed with local partners SAIC and Wuling.
With the Baojun brand, GM wants to compete in the fast-growing market for new cars in smaller Chinese cities targeting first-time buyers with a budget of around $10,000. Domestic Chinese rivals include Chery Automobile, Geely Automobile Holding and BYD.
