Rolls-Royce Celebrates Upcoming “Year of the Dragon” with Bespoke Collection

Google “Year of the Dragon” and chances are you ‘ll come up with either the Chinese calendar that starts on January 23, 2012, or the Michael Cimino directed and Oliver Stone scripted 1985 film starring Mickey Rourke.

Now the world’s most popular search engine will also display a new collection created by Rolls-Royce's recently expanded Bespoke Department.

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New Ghost and China Boost Rolls-Royce Sales

Despite the turmoil in global markets, Rolls-Royce is doing extraordinarily well. In fact, the above sentence is an understatement: while the recession seemed to hit the company in 2009, when it sold a little over 1,000 cars representing a 17.3% drop over the previous year, sales in 2010 were up by an amazing 171%.

And things are looking even better for 2011: in the first half of the year (January through June) Rolls-Royce recorded a 64.1% increase in sales delivering 1,592 units.

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Rolls-Royce Expanding Operations of its Bespoke Division after Sales Surge

Good news for Roll-Royce's 'Bespoke' division which is responsible for the creation of unique automotive parts as well as life style items such as custom picnic sets for the brand's clientele, as due to growing customer demand, the British company has decided to expand its operations. Read more »