Fiat 500 by Gucci Series Coming to NY Fashion Week

A stylish car associated with one of the most exclusive names in fashion needs the appropriate introduction. And that’s why Fiat chose to launch the 500 by Gucci edition of its subcompact car in the US at next month’s New York fashion week. Read more »

Fiat May Miss 500’s North America Sales Target in 2011 Due to Delays in Store Openings

Fiat’s 500 sales in North America will likely fall short of the initial target of 50,000 units in 2011, because of the delays in opening new stores. Currently, the brand has opened 100 out of the 130 stores planned for the US this year.

The Italian company chose to open new stores instead of using the existing Chrysler dealer network, in order to differentiate its niche product. However, the original plan, which called for most delaers to be operational by February, failed since at that time only about a dozen were ready.

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Rumors: Fiat to Expand 500 Range with New Models Including Crossover

Banking on the success of its new 500 hatch, Fiat plans to enhance the small car's range with a variety of new models within the next two years according to Autoweek.

The first new addition to arrive in North America is the Abarth, the sportiest version of Fiat’s city car that's already available in Europe. The Abarth 500 is powered by a highly-tuned 1.4-liter turbocharged four-cylinder delivering 180HP and 300 Nm (221 lb-ft) of torque.

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Fail or Win? Lady Drives Fiat Cinquecento with the Handbrake On

While we could understand if someone forgot to release a broken or a loose handbrake that allows the rear wheels to turn around with some difficulty, how can you drive a car on the road with the rear wheels completely locked down and not take any notice?

And that's exactly what we have in this video starring a lady behind the wheel of a green Fiat Cinquecento (which was the 500's predecessor in the Italian brand's range).

Not only did she forget the handbrake on, but she doesn't even pay attention to the young men trying to inform her about the brake. Follow the jump for the video.

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Zagato Disavows Scagliarini 504cze, Threatens With Legal Action

Yesterday, we published the news about a limited-production Fiat 500 by American design house Scagliarini Motorsports called the 504 Coupe Zagato Elaborata. Scagliarini claimed in a press release that the car was inspired by the 500 Zagato Coupe launched in Geneva last March, and even used the Italian company’s name.

However, Zagato contacted us today and stated that it has no involvement whatsoever with Scagliarini’s project, nor has it granted permission for its name and logo to be used. Therefore, it intends to use all necessary legal actions in order to protect its individual property.

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Most US Buyers of Fiat 500 Prefer their Cars Customized – and Expensive

Fiat has returned to the American market after 28 years – and it has done so in style with its colorful city car, the 500. Besides having already sold 7,982 cars since March with 3,038 deliveries in July alone, Fiat seems to be reaping great profits from its small model.

That’s because American buyers apparently like to personalize their 500 by choosing pricier editions and adding numerous options. As a result, prices go up generating bigger profits for the Italian brand.

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Scagliarini Motorsports Creates One-off 4x4 504 Coupe Zagato Elaborata

American-based design house Scagliarini Motorsports has unveiled its latest creation, the 504 Coupe Zagato Elaborata, or 504cze. As the name implies, the car is inspired by Zagato’s 500 Coupe concept that was revealed at the Geneva Motor Show last March. Read more »

Fiat 500 by Gucci Goes Topless, Priced from €20k

With the "500 by Gucci" hatchback having already logged some 3,000 pre-orders online, Fiat wasn't about to let a good run go to waste. Today, the Italians announced the release of topless version that goes by the name "500C by Gucci". Read more »

Mopar Launches More than 150 Accessories for U.S. Market Fiat 500

Fiat says there's already more than 500,000 ways to modify the 500 city car between paint finishes, graphics, and seat colors, but for those that would like a few more customization options, the Chrysler Group's Mopar brand is adding more than 150 different accessories to the range.

The available parts range in price and style from a simple $21 locking gas cap to a spicy $1,400 body kit. In between options include custom key covers priced at $48, a $399 roof rack and $409 body-stripe graphics.

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New Hyundai Azera and Fiat 500 Abarth Confirmed for LA Show

Ah Twitter; the land of 140-characters where you can follow anyone without creeping them out has lately turned into something like a news board for automakers.

Instead of releasing an announcement on their respective websites, Fiat and Hyundai chose the social network to broadcast their 2011 LA Show debuts, which include the 2012 Azera and the 500 Abarth.

Starting from Hyundai, the South Korean automaker that could, will bring to LA the North American market version of its next generation Azera sedan, which has already been launched in its home market as the Grandeur.

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