Kia's Hamsters Are Back to "Share Some Soul" in New Ad

Kia's groovy Hamsters are back with a new commercial to promote the cosmetically refreshed and mechanically upgraded 2012 Kia Soul which goes on sale with prices starting from $14,650 after a $750 destination and handling fee.

The commercial is set in a dark, futuristic videogame world in which the South Korean firm's rodents turn the battle between alien robots and humanoids into a dancing party under the sounds of electro-pop group LMFAO's summer hit, "Party Rock Anthem".

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Kia Prices New Rio in the UK from £10,595

The all-new 4th generation Rio will reach Kia's UK showrooms on September 1 with on-the-road prices starting from £10,595 for the entry-level 1.25 "1" and reaching £14,895 for range-topping 1.4 CRDi "3" EcoDynamics.

The Rio will be available at launch only as a five-door model but a three-door bodystyle will be added to the range early next year.

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